Multiple offers are multiplying in many areas of the country. That presents opportunities and challenges to sellers. Help clients navigate them by emailing a free article, 6 Tips for Choosing the Best Offer for Your Home, from the REALTOR® Content Resource. It’s one of five free articles now available in the October “Sell Before Snow Hits” article package. Share all five with your clients today!
Visit houselogic.com for more articles like this.
Copyright 2013 NATIONAL ASSOCIATION OF REALTORS®
REALTOR® Content Resource is brought to you by the National Association of REALTORS®. With it, you can download free homeownership content from HouseLogic to your marketing materials.
By Sabine H. Schoenberg, SabinesHomes.com
Unequivocally, the kitchen is …
(1) the most important space in a home today. From a home value perspective this means it is the most important space to get right.
(2) where we all spend our time. Therefore, it is the space you most want to tailor to support you and your family’s lifestyle.
Create your win-win kitchen remodel: Build a fantastic space to live in and add value to your home at the same time — provided you make the right choices for your remodel – small or large. No other space in your home gives a higher return on home improvement dollars.
Here are some important guidelines:
- Since functionally kitchens are multi-dimensional social environments in addition to cooking space a good kitchen today accommodates many people and tasks. “Open concept kitchen” is the hot new term since it expands the kitchen into the family room and allows for social interaction with everyone in the family room.
- Perhaps the biggest design feature of today’s kitchen is the center island. Peninsulas of the 1980’s and 90’s are yesterday’s news. One side of the island should have plenty of casual seating while the production side of the island can feature everything from sinks to a plain countertop work area.
- Clean, sleek modern styling is the pulse of the day. Ornate, dark wood cabinets are passé. Simple painted white wood, light maple and, for eco-minded home owners, bamboo cabinets are all the rage.
- Spend a good portion of your budget on appliances. Gone are the days when a plain refrigerator and basic stove will suffice. The fancier, the better — including even high-end “toys” like wine units, if the budget allows.
- Today’s wide range of materials and price points for countertops and backsplashes make these two areas the fashion statement in the kitchen. Give yourself permission to choose something unusual, dramatic or colorful. Mix materials even. When it is time to “freshen up” your kitchen in 5-7 years – yes, you read correctly! — change these two elements and you’ll be able to create a whole new look.
On a beer budget? The same principles apply. Maybe you can figure out how to build a small kitchen island. If the cabinet layout works, install new doors, give your kitchen that fresh new look with a new backsplash, or find some fun new quality hardware. No matter the budget, improve your kitchen and improve your life – you can have both!
ABOUT THE AUTHOR: Sabine H. Schoenberg is the author of the kitchen design book, “Kitchen Magic,” which provides home owners with kitchen inspirations, designs, and product ideas. Schoenberg is the owner and founder of two firms: the boutique real estate firm PrimeSites, Inc. in Greenwich, Conn., and SabinesHome.com, a web-based company to inspire and share how to create improved homes and more fulfilled lives for oneself, one’s family, and community by changing one’s physical surroundings. Over the years, Schoenberg’s homes have received many accolades, including being listed as one of the “Top 10 Homes around the World” in a leading European magazine. Schoenberg is a regular guest on radio and television programs.
us in Denver October 25-26, 2013, for CCIM Live! Reach for New
Heights!, the CCIM Institute’s annual conference.
By Scott Newman
The market is recovering—in some areas it’s even a seller’s market—and that means sellers can once again be a little more demanding…and a little more unrealistic.
So your client is turning into a “sellerzilla.” What do you do when your relationship with the client is on the line, but you need to get your point across? Read on…
Show Them, Don’t Tell Them
If my seller client isn’t willing to listen to my pricing advice and they think they know better me, I prove to them that I’m right. But I don’t do this through arguing, CMAs, or anything of that nature. Instead, I utilize their own two eyes.
If your client wants to list for $275,000 and you know the house won’t sell for more than $240,000, schedule 45-60 minutes with your seller prior to listing their home and take them to see homes for $275,000. When your client sees that the homes in his or her intended price point are bigger, nicer, and overall more appealing, then you significantly strengthen your argument without having to risk isolating your client.
They say it takes 21 days of doing something everyday to make it a habit. The same concept comes into play with unrealistic sellers.
So you’ve done the CMA, shown them competing listings, but they still want to list a little high. Don’t worry, it’s not the end of the world! Make sure you don’t shy away from confrontation, and make it a point to call them once or twice a week and review the latest data and push for that price drop.
Let Them Hear It Straight From The Horse’s Mouth
No one wants to upset their client, but the reality is your client needs an adviser, not a cheerleader. That means sometimes having an opinion or giving advice will contrast to what your client thinks or feels is best.
Rather than risk damaging the relationship with your client by directly pushing for a price drop, instead try letting the buyers do your dirty work for you.
At my company, we made the decision a while ago to set up a feedback system, so anytime a buyer’s agent leaves feedback about one of our listings, it goes directly to both the client and us. This way, the feedback arrives unfiltered and will demonstrate that it’s not just you who thinks the price is off. These e-mails also serve as jumping off points for discussion about a price drop, which should help you got the ball rolling with those uncomfortable conversations.
Not every listing is going to be perfect. But by staying on top of your clients and following these tips, you’ll be able to circumvent the objections and concerns of unrealistic sellers and make listing property a profitable part of your business model.